FRIGHTFIND.COM
EDITORIAL GUIDELINES
These guidelines are a reflection of Frightfind.com’s efforts to build, maintain and promote a quality directory and search engine for haunted attractions, reportedly paranormal locations, scary places, Halloween events, and advertisers relating to haunted attractions.
Minimum requirements for inclusion:
We DO NOT accept:
Further, Frightfind.com does not accept listings or sites that do not fully, and without the collection of any user information, explicitly describe the business being advertised.
The ad copy and keywords used in a listing must relate specifically to the content on the landing page of the listing. Further, all aspects of the listing (ad copy, keywords, landing page) must be directly linked to the Frightfind.com page on which that listing appears. There must be a logical path between the placement of the listing and the product or service being advertised.
Each Featured Listing within a category/directory page must be for a unique web site and contain unique ad copy. Mirror, framed or redirect sites that have different URLs but the same design layout do not qualify as unique web sites.
Multilinks are a good way to feature specific pages of your site in your listing. For instance, you can choose a “Contact Us” multilink that goes directly to your contact information page. (Multilinks are available for Featured Listings only) Multilinks should go to unique pages on your web site, not the home page.
The display URL must directly reflect the domain of the landing page/destination URL of the listing. Additionally, the display URL:
A. Relevancy
The ad copy and keywords used in a listing must relate specifically to the content on the landing page of the listing. Further, all aspects of the listing (ad copy, landing page) must be directly linked to the Frightfind.com page on which that listing appears. There must be a logical path between the placement of the listing and the product or service being advertised.
B. Destination URL
Should go to the specific product page wherever possible. Tracking URL and/or use of a URL shortener are acceptable.
C. Display URL
Must directly reflect the domain of the landing page/destination URL of the listing.
Additionally, the display URL:
Should only contain the actual company or attraction name.
Specify a specific subsidiary brand or product line, if the company name by itself is too vague. We highly recommend use of “®,” “©,” “™,” etc. where applicable. For Example: Company name “Microsoft” and Product Title “Windows® 7”.
E. Symbols
We recommend use of “®,” “©,” “™,” etc. wherever applicable.
F. Character Count
Maximum of 52 characters for any combined total of company name and product title (including spaces and symbols).
G. Honors
Any accolades, BBE ratings, “award-winning” or other similar statements must clearly be substantiated on advertiser’s landing page.
H. Capitalization
Use standard paragraph casing. Do not capitalize entire words or every first letter.
Examples of unacceptable capitalization:
Acceptable capitalization:
Correct spelling must be used at all times.
J. Spacing
Must be in logical sentence structure and contain grammatically correct spacing: one space following every period.
K. Punctuation
Do not use superfluous punctuation:
L. Abbreviations
No improper or unnecessary abbreviations. Industry-standard abbreviations are acceptable.
Unacceptable abbreviations:
Acceptable abbreviations:
Do not include any URL, email address, phone number or other contact info in the description, unless they are part of your trademarked company name, e.g. “1-800-Flowers” or “Freecreditreport.com”.