Don CeSar Beach Hotel

3400 Gulf Blvd, Saint Pete Beach, FL 33706, USA

The Loews Don CeSar hotel in St. Petersburg, Florida is sometimes called the Pink Palace, but it is also known as the most haunted hotel in the Tampa Bay area. Stories say that the broken-hearted man who originally built the hotel, Thomas Rowe, has never left the premises although he died in 1940. In fact, some have even seen him wandering the gardens with the dark-haired beauty Lucinda, the Spanish opera singer Rowe loved and lost in Europe. Others report being greeted in the lobby by a smiling man in a Panama hat only to have the figure fade into nothingness. Rowe’s ghost has also been spotted on the fifth floor where he once lived.

Rowe and Lucinda fell in love when he was a student in London, but due to religious differences, Lucinda’s parents whisked her back home to Spain to put an end to the relationship. Every letter he wrote her was returned to him unopened by her parents. The only message from her he ever received was accompanied by the news of her untimely death. It was said that Lucinda had died of a broken heart, but she was able to send him a final message promising that she would wait for him forever.

A broken man himself, Rowe went to America and married a woman in Virginia, but he did not love her. Eventually, he moved to Florida alone and built the Don CeSar.

The hotel itself is a stunning piece of architecture, a striking pink fairy-tale confection, and it may have been in memory of the lost Lucinda’s homeland and career that Rowe chose the influence of Mediterranean and Moorish architecture and named the hotel after a Spanish character in the opera “Maritana.” As part of the hotel’s original design, Rowe also included a replica of the fountain at which he and Lucinda were supposed to meet for their elopement. In the hotel’s heyday, it hosted the famous and infamous including F. Scott Fitzgerald, President Franklin D. Roosevelt and Al Capone.

Thomas Rowe and his beloved Lucinda are not the only ghosts who haunt the hotel. Rowe died before making arrangements to leave the hotel to his staff as he intended, so it passed to his estranged wife who had little interest in its operations. The hotel failed and became a VA hospital from the 1940s until 1973 when it was turned back into a hotel. Sadly, the fountain had already been destroyed.

However, by the time the hotel reopened to guests, it had acquired some additional specters. The second and sixth floors are also said to be haunted, and some guests report seeing a nurse wandering the halls. She is also sometimes seen near the kitchens that were formerly a hospital morgue. Guests also say they have the unsettling feeling of being watched or that someone has come into the room with them. Lights blink on and off without explanation, and people open doors to repeated knocking to find no one on the other side – or no one who is alive.

Guests have also reported sightings of various other apparitions as well as irregular behavior from the elevator. One woman says she woke in the night to see a man standing at the foot of her bed. At the time, she thought someone had mistakenly wandered into her room, and the man went away. Only later did she learn that the hotel was haunted and realize that her late-night visitor had been a dead man.

However, of all the ghosts that haunt the Loews Don CeSar Hotel, it is the lovers Thomas Rowe and Lucinda that the hotel belongs to. Though cruelly separated in life, they will walk the halls of the Pink Palace together for eternity.

Posted in Haunted Hotels and Real Haunts

3 Reviews

  1. Tadhg. (Tim)

    I live in the area and The Don is indeed a lovely hotel that thankfully was never demolished. It is the Gulf of Mexico “Pink Lady” equivalent of The Vinoy in downtown Saint. Petersburg which locals will say was shuttered and run down for decades in the 1970’s, 1980’s but now a beautiful, refurbished gem of a hotel too. As for “The Don”, about 2009, I was on one of the upper floors where they had a fountain also. I was touring around the hotel and nobody was around. A man dressed in 1930’s, 1940’s light tan suit with a Panama hat was standing on the other side of the fountain as I looked up. I didn’t hear, or see anyone walking nearby nor any conversation. In a very polite manner, he inquired as to how I liked the hotel. I thought he must’ve been some sort of manager and found his being impeccably dressed very professional but odd given his suit and hat looked like he was at the hotel for some sort of costume party. He looked like he walked out of 1920’s, 1930’s Chicago. I found it very odd as nobody else was present except for the two of us. I didn’t ask what his name was but he was very real to me. I answered him by saying, “very well” with regard to his inquiry about commenting on the hotel. I thought it odd and went home. About two or so years later, I was at a local Barnes and Noble and picked up a photo book about the history of old Saint Petersburg over the decades. There was a segment on the Don Cesar Hotel and the story of Mr. Rowe and Lucinda. I froze because the picture of him was in a Panama hat and suit style of that time. I remember the brief encounter with this older gentleman was about a man I estimated to be in his late sixties. I often wondered if this was the ghost of Mr. Rowe.

    June 21, 2019 at 10:07 pm Reply
    1. Theresa Martinez

      I visited ten years ago with my sister and daughter. I remember placing my pearl earrings on the night table right before going to bed. The next morning they were not there. When I spoke to housekeeping I was told about Lucinda.

      July 4, 2019 at 9:07 pm Reply
  2. Shelly

    I woke up and swear it was a ghost standing in front of me. They said the name “Lucinda” at the front desk and had no idea this place was haunted. It was amazing.

    July 10, 2019 at 9:17 am Reply

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